The best-selling introductory photography text teaches students how to use the medium confidently and effectively by emphasizing both technique and visual awareness. Comprehensive in scope, this book features superb instructional illustrations and examples in its clear presentation of both black and white and color photography. London offers extensive coverage of digital imaging and the latest technological developments, such as Web page design and formatting photos of CD-ROMS.

“For those impatient enough: if you are to buy one book that would teach you photography – this should be the one. This book as survived seven editions and it has enough information to make your head hurt. Needless to say, this book does not offer a silver bullet that would make you Ansel Adams, but if has enough information to build a solid technical foundation upon which you could leverage your creativity.

Make no mistake: this book is first and foremost about film photography… The rest of the book implies film photography  (needless to say, that information on exposure and lens is generally applicable to both film and digital photography techniques).

Furthermore, the book is seriously geared toward black and white photography. There is plenty of information about the color process but it feels complementary to the narration.”

“This is a definite “must have” for the serious amateur. Whether you’re just getting serious in photography and are looking for a crash course, or have been at it awhile and want to learn some of the most technical aspects, this is the book for you.

Some of the things covered include cameras, lenses, exposure, film, and darkroom. The index is well done and makes using this book as a reference easy; there are lots of good photos that illustrate what’s being explained. (What would be the point in buying a photography book without lots of photos, after all??)

This is the book that got me started, and I can’t imagine not having it. My only complaint, if I have to have one, is that I can’t seem to keep it on my shelf – all my friends are always wanting to borrow it!”

“This is the most extensive book I have seen on Photography; it covers every aspect. If you’re serious about learning photography this is the book for you. At first I thought it was expensive, but it is well worth the money!

If you take the information in this book and put it into practice, you will have what it takes to be a good photographer; even developing an eye. Through the photographs used to illustrate the lesson, two things are accomplished; easier to understand the concepts and developing the eye to see the way the lens sees.”

- Amazon Reviews